ATHLETA 

THE POSITION: Lead Copywriter across all platforms: Catalog, Web, Retail, Social, Direct, Blog and Print Ads. Catalog includes all editorial concepts, product descriptions, and product naming. Web covers email campaigns and all site copy, from editorial to bulleted copy to page descriptions. Retail responsibilities include but are not limited to store easels, cashwrap signage, window clings, store event postcards, product hangtags, special hangtags, and direct mail pieces. 

MAJOR ACCOMPLISHMENTS: 

Concepting national ad campaigns for 2014, 2015 and 2016

#PowerUpGOTR social media campaign for Girls on the Run

Revitalizing email campaigns with an edgier, fashion-leaning voice