The client:
The de facto hydration pack purveyor.
The project:
2019: Product launch messaging for MultiBev™
2014: De-clutter and evolve the brand voice from one of sports-only jargon to one that's authoritative, no-nonsense and serious without being boring.
The result:
2019: I crafted key copy lockups and marketing materials for their MultiBev™ hero product of the season.
2014:I edited and rewrote their Brand Guidelines book for tone and positioning, adding in separate chapters covering proper style guidelines and voice. Consumer-facing projects included revamping their Got Your Bak™ guarantee language, product education pieces and 2014/2015 Winter Pack copy.