The client: OluKai challenged me with creating a fresh spin on their usual voice while maintaining the spirit of their Hawaiian roots. I developed a tonality that would hold appeal for a younger demographic, with eye-catching headlines that offered an alternative to OluKai's usual, direct positioning.
The result: With quick turnaround delivery, I provide OluKai with the following: a Spring 2017 Direct Mail piece, a Spring 2017 website refresh with a revolving landing page, their Summer 2018 trade catalog and their Summer 2018 consumer catalog.
We took the aloha way of life and redefined it for a new generation—the city dwellers and urban seekers. This took shape as the entire theme of the early Fall 2017 catalog.
Other projects included direct mail pieces, site banners, and tradeshow workbooks.