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THE ASK

Marmot challenged me with the task of revitalizing their brand voice, coinciding with several projects for Spring 2017: two print ads, end of season sale collateral, seasonal branding video copy, and various other one-offs. 

THE RESULT

I successfully pitched headlines and supporting copy in this new voice for two ads published in Backpacker Magazine and Outside Magazine, respectively: one for Marmot's Tungsten & Limelight tents, the other for Marmot's proprietary AirExchange™ technology.