OLUKAI

 
 

 

THE ASK
OluKai challenged me with creating a fresh spin on their usual voice while maintaining the spirit of their Hawaiian roots. I developed a tonality that would hold appeal for a younger demographic, with eye-catching headlines that offered an alternative to OluKai's usual, direct positioning.

THE RESULT
With quick turnaround delivery, I provide OluKai with the following: a Spring 2017 Direct Mail piece, a Spring 2017 website refresh with a revolving landing page, their Summer 2018 trade catalog and their Summer 2018 consumer catalog.