http://www.jackiejudge.com/skills daily 0.75 2021-03-14 https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1479604741225-4FXH1ZIJSSKB9YUJTB8D/Screen+Shot+2016-11-19+at+5.25.48+PM.png Other fun skills https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1551043736781-F9LEUX4KVA9QIN8NQK43/Screen+Shot+2019-02-24+at+1.24.54+PM.png Other fun skills https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1551046844342-NL56X6PQUKPU60480C1A/2018-12-13+07.50.28+1.jpg Other fun skills - I teach high-intensity Pilates at BodyRok Studio in Petaluma, CA https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1551048178693-GIWECHVKR905M3EJFUS9/Screen+Shot+2019-02-24+at+2.39.38+PM.png Other fun skills https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1615754375995-OL6V2DAM0FIGHN5JKTY3/Screen+Shot+2021-03-14+at+1.39.19+PM.png Other fun skills https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1479604303909-B2POKXU9TGU6WJDTKEUB/image-asset.png Other fun skills http://www.jackiejudge.com/portfolio daily 1.0 2026-06-02 https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1551032350508-VIC34N3CO0JJS8KH9VK4/califia.jpg Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1551033169797-AKPJL2A9NPRYHF7GQ2BS/image-asset.jpeg Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1551034173860-LV5REOI01Y8Z0HIJNARO/canna.jpg Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1551034320098-N0G5F3Z583AUOFVVHYCQ/oluka.jpg Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1551034721209-48542C9MO7LYFR3163SD/type.jpg Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1551045220917-YNON0KK4XKT8K6ZHWIHZ/Screen+Shot+2019-02-24+at+1.42.38+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1583697755729-SWCSVX8SBTNDBJPMHO9J/peets.jpg Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1598999076833-7SCEFUNZXSF4JCBXQYSP/Screen+Shot+2014-06-09+at+11.58.35+AM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1615749975847-R5DM0RPSZTWWW82N378J/Screen+Shot+2021-03-14+at+12.20.23+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1615752787963-E14ENR6FDT6O72AMZ03S/Screen+Shot+2021-03-14+at+12.51.26+PM.png Copywriting - One challenge is pushing the personality without alienating any one group of their very diverse customers, ranging from outdoor enthusiasts like rock climbers all the way to traditional fishermen. https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1615753370563-90RC277W00TZ86TR6ML1/Screen+Shot+2021-03-14+at+1.20.00+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1615753463575-VBL2BAO8E96IZF3HB3VE/Screen+Shot+2021-03-14+at+12.24.07+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1643837660077-YRK94DOWEVDNAYPTL4MN/image-asset.jpeg Copywriting - Z Gallerie | 3 Seating Collections. Endless Possibilities https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1695238280222-H66TXBPEJIJFRT6K0DL2/Screenshot+2023-09-20+at+12.29.39+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1695238837194-6LTURNV9IG0ZH5986WDJ/Screenshot+2023-09-20+at+12.40.19+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1695238990134-YKH4ZKS4XKFZ5P1KLJFP/Screenshot+2023-09-20+at+12.42.18+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/fd4191f7-dc43-4557-9f01-45ac13070e3f/Screenshot+2026-06-01+at+4.59.09%E2%80%AFPM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1780360232060-GR2ZP1W5JMGWKVC7QIO3/Screenshot+2026-06-01+at+5.21.26%E2%80%AFPM.png Copywriting The client: Brightland is a premium pantry brand known for bringing design, storytelling, and ingredient transparency to categories that have traditionally been treated as commodities. From olive oils and vinegars to pantry essentials, every product is designed to make everyday cooking feel more intentional, beautiful, and joyful. The work: Brightland initially engaged me to write packaging copy for a new cooking oil packaged in a squeeze bottle—a product designed to compete in the rapidly growing everyday cooking oil category. But as I dug into the project, it became clear that packaging copy alone wouldn't solve the challenge. The new product needed a distinct identity within the Brightland portfolio while still feeling unmistakably part of the brand. Rather than approaching the assignment as a standalone copy project, I proposed a broader strategic framework: defining a scalable messaging architecture, visual language, and packaging system that could support not just one product launch, but an entire future product family. Working closely with the team, I helped shape what became Brightland's "everyday" line—a more accessible, daily-use extension of the brand that now includes both Cooking Oil and Salad Oil. Beyond writing all packaging copy, I developed product positioning, naming and messaging frameworks, packaging callout systems, iconography recommendations, and visual design direction that more clearly connected the new products back to Brightland's flagship olive oil portfolio. My role ultimately expanded into creative direction, helping establish a cohesive system that balanced shelf distinction, customer clarity, and long-term scalability. The result was a packaging and messaging platform designed not just for a single SKU, but for future innovation across the category—ensuring every new product could feel both fresh and unmistakably Brightland. https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1742848544571-X774P4CTO7SQUGU1U0FT/Screenshot+2025-03-24+at+1.29.48%E2%80%AFPM.png Copywriting The client: COCOLAB is the rebranded name behind Cocofloss, a rapidly growing oral wellness brand on a mission to transform oral care from a daily obligation into a daily ritual. By combining clinical innovation with design, flavor, and storytelling, COCOLAB has built one of the most distinctive voices in the category—challenging the notion that effective oral care has to be sterile, boring, or forgettable. The work: Creative Director, Copy: A strategic communications and brand leadership role spanning nearly every corner of the business. As an embedded partner to the executive team, I helped shape and scale the brand's voice across consumer, professional, retail, and internal audiences. My work spanned product launches, brand positioning, campaign development, retention marketing, messaging architecture, packaging, retail expansion, content strategy, compliance review, customer experience, and organizational communications. Beyond writing, I became a key strategic partner in helping the company navigate a period of rapid growth and expansion. I developed messaging frameworks and launch strategies for the brand, itself, playing a key role with the Creative Agency Wedge that we partnered with. I led the messaging and positioning strategy behind major product innovations, including Cocoshine Whitening Toothpaste, Smile Filter Tongue Scraper, various retail launches, limited-edition collaborations, and seasonal campaigns. I led omnichannel storytelling across email, SMS, paid media, social, packaging, PDPs, Amazon, Target, retail merchandising, and video production. Recognizing that the company needed stronger alignment between teams as it scaled, I also helped establish internal communications systems, cross-functional briefing processes, creative request workflows, content planning frameworks, and company-wide messaging standards—creating greater consistency across marketing, product, creative, customer experience, and leadership teams. A significant portion of my work involved translating complex oral health science into language consumers could understand and trust. Working closely with founders, dental professionals, regulatory stakeholders, and legal teams, I developed compliant messaging frameworks that balanced scientific rigor with accessibility, helping the brand maintain credibility while standing out in a crowded category. Over time, my role evolved into a strategic brand architect and creative director—building the systems, narratives, and operational structures that allowed the brand to scale while preserving its unique voice. https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1561410059663-JRH992XSKHKFT4MG6XEW/Screen+Shot+2019-06-24+at+2.00.31+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/872f7d5b-50e4-477b-ab23-82c1834ce462/Screenshot+2023-09-20+at+12.50.22+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/be8bd2c5-f4bf-4003-8616-6ab29531daba/Screenshot+2023-09-20+at+12.51.17+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/33900580-5c8a-420f-838a-f7107d7d2555/Screenshot+2023-09-20+at+12.52.11+PM.png Copywriting http://www.jackiejudge.com/about daily 0.75 2015-01-12 https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1421044936150-EZJ4DN24CH01GFC6KL7Q/image-asset.jpeg About http://www.jackiejudge.com/aboutme daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1516841321618-6VGV4NKE5SQWKJ3ABWSK/2015-07-10.jpg About Me my workspace/photo credit: Nikki Ritcher http://www.jackiejudge.com/contact-1 daily 0.75 2019-02-25 http://www.jackiejudge.com/press daily 0.75 2021-03-14 https://images.squarespace-cdn.com/content/v1/54b35b97e4b0258f56eec2ad/1521696736406-ZT0NDY31S1I6LKGHUSB8/Screen+Shot+2018-03-21+at+10.31.25+PM.png Press http://www.jackiejudge.com/new-page-2 daily 0.75 2025-03-24