The client: Kenwood Investments is a large private firm based out of Sonoma County that owns prominent entities in the Bay Area, including wineries, equity firms, financial advisories, and other companies in both the private and public sector.
The project: Rebrand a Sonoma County winery to reflect the founder's love of exploration, and to better relay the wine club experience to newcomers.
The result: I collaborated with a designer to create a wine club experience that stands out in the industry, with a new brand tagline, headlines, overall tone/positioning and copy. Tasting notes were given an emotional angle to avoid entrenched industry jargon, promoting the universal idea that wine is an adventure to be enjoyed by all.
The crux: Create an experience that stands out from other wine competitors. We accomplished this with a daring, Jack London-inspired tonality, inspired by the locale.
The wine industry is a universally loved one, yet the jargon is typically polarizing. We created an experience that added mystery and allure, alluding to what makes us enjoy wine.