THE PROJECT OluKai challenged me with creating a fresh spin on their usual voice while maintaining the spirit of their Hawaiian roots. I developed a tonality that would hold appeal for a younger demographic, with eye-catching headlines that offered an alternative to OluKai's usual, direct positioning.
THE RESULT With quick turnaround delivery, I provide OluKai with the following: a Spring 2017 Direct Mail piece, a Spring 2017 website refresh with a revolving landing page, their Summer 2018 trade catalog and their Summer 2018 consumer catalog.
Created a direct mail piece, business profile, and wrote an artisan spotlight featured in Restoration Hardware for a local, award-winning artist.
Consider me a modern-day raconteuse. To me, copywriting is like seeing both sets of Schroëder's stairs at all times. Bouncing from one perspective to another without ever losing sight of the bigger picture. I pull from experiences, observations and knowledge to build a memorable brand voice on all platforms, from websites to catalog to print ads to voiceover scripts... you name it.